VIENNA, VA—The U.S. Apple Association has selected Dome HK—former earlier this year through the acquisition of Dome Communications by Hill & Knowlton—as its marketing communications agency of record. Dome will be responsible for developing and implementing the association’s national consumer nutrition and apple marketing media campaigns, as well as coordinating select member and key influencer communications initiatives. The agency also will provide crisis communications counsel.
”After an extensive search effort we are excited to select Dome HK to help us effectively communicate the great taste, versatility and health benefits to consumers from enjoying apples and apple products, and ultimately boost U.S. apple consumption,” says Nancy Foster, president and CEO of USApple. “Dome’s custom approach and creativity are the perfect match for our organization, and we look forward to a long-term collaborative partnership.”
USApple is a national trade association representing all segments of the apple industry. Members include 40 state and regional apple associations representing the 7,500 apple growers throughout the country, as well as more than 400 individual firms involved in the apple business.