HONG KONG—Fleishman-Hillard International Communications has appointed Don Anderson as senior vice president and head of strategic digital integration for Asia Pacific. He will be based in Singapore, reporting to Lynne Anne Davis, Fleishman-Hillard president for Asia Pacific.
Anderson replaces Napoleon Biggs, who left FH to take on a newly created position as chief strategy officer for mobile marketing agency Gravitas.
In his new role, Anderson will lead strategic engagements across multiple work streams and business lines. He will work closely with Jon Chin, who is based in Singapore and is responsible for the firm’s social media capabilities and services across Southeast Asia; Riitu Chugh, head of digital in India; and James Hacking, who heads BlueCurrent Hong Kong.
Most recently, Anderson served as director of integrated ad sales for ESPN Star Sports, responsible for driving integrated programs across ESPN’s online, mobile, social and broadband network platforms. Prior to that, he led Turner Entertainment Networks Asia’s online ad sales and games business, directed sales and marketing for CNN’s online travel property, CNNGo, and managed online marketing and communications for the South China Morning Post.