NEW YORK—Don Middleberg, who founded one of the most successful public relations firms on the mid 90s and later sold it to French holding company Euro RSCG, has launched a new firm, Middleberg Communications, which will provide public relations counsel in corporate, consumer, financial services, and technology practices.
Middleberg sold Middleberg & Associates—best known for its pioneering work in the dot-com sector—to Euro RSCG in 2000 and left the firm after it was merged into Euro RSCG Magnet in 2003, taking a year off to “travel, work on his golf game and read.” He says he is returning to the business now because his contractual obligations to Euro RSCG are at an end.
His new firm officially launches with revenues exceeding $750,000 and a projected run rate of $1 million by year end. In addition to charter clients Coach, Encyclopedia Britannica and Towers Perrin, other clients of the firm include Mimeo.com, Monitor110 and SoftWave Media Exchange. In addition to media relations services, the firm offers significant research, viral, online and branding communications capabilities.
Says Middleberg, “We are going to focus on representing companies that are transforming their business or industries. We are not a conventional agency. Fresh, intelligent and especially creative thinking combined with good old fashioned hard work will be our hallmark.”
Middleberg grew his former agency to a $20 million operation that ranked among the industry’s Top 20 and comprised 150 employees in New York, Boston and San Francisco.
“In the time off after selling my agency, I took stock and asked myself what gave me the greatest satisfaction. The answer always came back to PR,” he says. “I just love the craft and the people in the industry. So I decided that when my contractual obligations were finished, I would start a new agency.”