Dorel Juvenile Selects 360 Public Relations
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Dorel Juvenile Selects 360 Public Relations

Dorel Juvenile Group, a leader in child safety, car seats, travel systems and other product solutions for parents, has selected 360 Public Relations to handle a comprehensive campaign supporting its portfolio of brands.

Paul Holmes

COLUMBUS, IN—Dorel Juvenile Group, a leader in child safety, car seats, travel systems and other product solutions for parents, has selected 360 Public Relations to handle a comprehensive campaign supporting its portfolio of brands, including Safety 1st, Quinny, Maxi-Cosi, Cosco and Hoppop.

 

"2010 is a milestone year as we celebrate the 25th anniversary of Safety 1st and introduce several new products under each of our brands; we have a real opportunity to dialogue with parents about their everyday needs and how we can help," says Erica Mallett, director of marketing communications for Dorel Juvenile Group.  "360's approach to not only reaching but engaging parents, and their experience doing just that for some of the most trusted brands serving parents today, resonated deeply with us."

 

360PR was previously selected, following a competitive review last year, to handle the launch of Dorel Juvenile Group's Air Protect, a car seat technology that offers enhanced side impact protection.

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