LOS ANGELES—Four years after being sold to Cohn & Wolfe, the former Douglas Consulting Group is changing its name to that of its parent company. The Los Angeles-based office had previously operated as Douglas Cohn & Wolfe.
Since its acquisition, Douglas Cohn & Wolfe has tripled its revenue, and the firm’s largest clients at the time of the acquisition still remain with the agency. Similarly, the firm’s two principals have remained with the firm and grown into new roles: Douglas Buemi was named Cohn & Wolfe vice-chairman in 2002 and nominated to the firm’s board of directors, in addition to assuming global responsibility for the development of Cohn & Wolfe proprietary products and training programs; Patricia Godefroy has assumed leadership of the Los Angeles office as CEO.
“We haven’t lost our edge since the acquisition,” said Buemi. “If anything, we’ve become feistier and more committed to break the mold of traditional, process-driven agencies. Our culture and our environment are unapologetically creative.
“It’s time for us to change our name. It signals our full and successful integration into Cohn & Wolfe. It also cements our commitment to make that name the best known in the industry for bold and creative brand marketing.”