Dow Jones Launches New Analytics for Communications Pros
Charting the future of public relations
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Dow Jones Launches New Analytics for Communications Pros

Dow Jones & Company has introduced Factiva Insight: Agency Analytics, a web-based tool that allows professional researchers in public relations agencies and corporate communications departments to conduct high-quality media measurement.

Paul Holmes

NEW YORK—Dow Jones & Company has introduced Factiva Insight: Agency Analytics, a web-based tool that allows professional researchers in public relations agencies and corporate communications departments to conduct high-quality media measurement on demand across premium news sources, websites, blogs and message boards.

“With the 24-hour news cycle, the need for on-demand media measurement has increased, as clients require fast insight into issues in the media affecting their organizations,” says Alan Scott, senior vice president and chief marketing officer of the Dow Jones Enterprise Media Group. “Factiva Insight: Agency Analytics puts full control of the search and chart criteria into the hands of the researchers within public relations agencies and communications departments, enabling them to react quickly to internal or external client requests.”

Using the Factiva text-mining platform, the tool streamlines the process of conducting media measurement while freeing researchers from the time-consuming task of gathering information and creating visual reports.

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