Dropbox has hired Text100 to handle its enterprise arm Dropbox for Business, while continuing its work with the Hatch Agency for consumer and corporate. The file-sharing and storage darling also recently parted ways with Allison & Partners, who handled its corporate work.
“Text100 is collaborating with Dropbox, supporting integrated communications for Dropbox for Business,” Rowan Benecke, Regional Director, Text100 North America, told the Holmes Report. “There’s a lot of exciting momentum and developments in store for Dropbox, and we’re thrilled to be working hand-in-hand with the company.”
Since being founded in 2007, Dropbox has become a major player in the file-sharing and storage space competing head-on with Box (which has recently filed for an IPO) and Google. With more than 275 million users already, Dropbox has been putting a stronger emphasis on the enterprise market. Last week, the start-up made waves by bringing former Secretary of State and National Security Advisor Condoleezza Rice onto its board.It is also understood the start-up — whose backers include Sequoia Capital, Accel Partners, Index Ventures, Benchmark Capital, Goldman Sachs, Greylock Partners — has its eye on an IPO.