DSM Selects Resolute for New Dietary Ingredient
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DSM Selects Resolute for New Dietary Ingredient

DSM Nutritional Products has appointed Resolute Communications, the international healthcare-focused communications firm, to launch an 18-month public relations and communications campaign.

Paul Holmes

PARSIPPANY, NJ—DSM Nutritional Products has appointed Resolute Communications, the international healthcare-focused communications firm, to launch an 18-month public relations and communications campaign designed to build visibility and momentum for its dietary ingredient resVida. 

 

Resolute’s campaign includes a re-launched website, announcements of products containing resVida, and a strong social media presence, with the aim of encouraging potential customers to include resVida in their products and consumers to choose products that contain resVida as their source for resveratrol. 

 

“We spoke to other agencies but chose Resolute because of its strategy to focus on the strong clinical data behind resVida that differentiates it among resveratrols,” says Reto Rieder, senior marketing manager at DSM Functional Foods Marketing. “We hope that driving awareness to the quality, reliability, traceability and safety of the resVida brand will encourage customers to choose resVida for their products as a reliable and safe dietary ingredient.”

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