NEW YORK—Michael Durand, a veteran of several senior roles within the healthcare practice at Porter Novelli and Ogilvy Public Relations Worldwide, has joined Resolute Communications as managing director of its New York office. Resolute is an independent, full-service, healthcare-focused firm headquartered in London, with U.S. offices in New York and Pittsburgh.
During a 21-year career at Porter Novelli, Durand helped launch biopharmaceutical products including Capoten and Glucophage for Bristol-Myers Squibb, Taxotere for Sanofi-Aventis and Vytorin for Merck. He has also conducted corporate positioning and issues management programs for such companies as Amgen, Cephalon, Glaxo SmithKline and Bristol-Myers Squibb. Following his career at Porter, he served as managing director of healthcare strategy and planning for Ogilvy.
In his new role, he will report to Resolute co-founders Paul Blackburn and Anna Korving