BRUSSELS—Burson-Marsteller has appointed David Earnshaw as chief executive of its Brussels office. Earnshaw, previously executive chairman of the office, takes over from Rob Mack who will become chairman of the company’s EMEA public affairs practice.
In addition, Karen Massin, managing director and head of the government relations practice in Brussels, becomes chief operating officer of Burson-Marsteller Brussels, and Lawrie McLaren, managing director and currently head of the EMEA public affairs practice, becomes chairman of a new EMEA corporate responsibility and sustainability practice.
Earnshaw is a government relations veteran and a specialist in European Union decision making. Before joining Burson-Marsteller as a managing director in June 2002 he was the lead spokesperson on EU affairs for Oxfam. Between 1995 and 2001, he was director of European government affairs and public policy with SmithKline Beecham (now GSK), heading SmithKline Beecham’s Brussels office.
Massin joined Burson-Marsteller in 2000 and has played a significant role in growing the company’s government relations business. Before joining Burson-Marsteller she worked in DG External Relations at the European Commission.