REDWOOD CITY, CA—High-tech PR specialist Eastwick Communications has created a new electronics practice, designed to provide strategic PR counsel to semiconductor, intellectual property (IP) development and electronic design automation (EDA) companies. Lynda Kaye, a former chip designer with two decades of technology applications engineering and marketing experience, will lead a team of communications professionals dedicated to the semiconductor industry.
“With a roster of past and present clients in the enterprise, business intelligence, storage, speech and networking space, Eastwick always keeps a close eye on the market,” said Barbara Bates, Eastwick Communications principal. “We saw an increased demand for semiconductor-related counsel and services and an opportunity for Eastwick-in developing a targeted electronics practice-to meet this need.”
Eastwick will absorb the four-year-old, semiconductor-focused Mango Communications, the firm Kaye founded and led. Clients of the new practice will include EDA leader Cadence Design Systems and ASIC company Open-Silicon.
“As the electronics industry recovers, it will be increasingly important for companies to successfully generate awareness for their products and services,” says William Colleran, president and CEO of the Seattle-based chip startup Impinj. “Lynda Kaye and Mango Communications have done a remarkable job helping companies to communicate their value to potential customers and investors.
“Mango’s knowledge of the electronics industry combined with Eastwick’s established reputation for effective business communications programs will be a valuable asset for companies who require the best strategic marketing and PR services.”