REDWOOD CITY, CA—Eastwick Communications, one of Silicon Valley’s leading midsize PR firms, has launched a social media newsroom to bridge the gap between mainstream and social media with a tool that broadens the agency’s online footprint and helps extend the reach of its clients into the social media world. The newsroom is built on a blog style infrastructure and includes client media coverage, client news releases, and Eastwick’s own agency news.
“Many clients told us they wanted the benefits of social media, but needed a way to get started,” said Joel Postman, executive vice president of emerging media, at Eastwick. “The social media newsroom allows them to get into the game by giving them a mechanism to post and share news, stream video and other content, and better connect with the blogosphere at large.”
The newsroom is designed to help clients rapidly post the latest news, which is then immediately accessible to customers, journalists, and influential bloggers. The inclusion of rich media in news posts improves the credibility and results of marketing efforts and drives more traffic to the company’s website. Features include tagging for greater visibility in blog searches and keywords for improved ranking by search engines such as Google and Yahoo!, RSS to allow journalists and communicators to subscribe to company news feed and links to social bookmarking sites for improved news sharing
“Companies will continue posting traditional releases via wire services, because a significant number of journalists and editors still get their news that way, but we are counseling our clients to begin using a social media newsroom to dramatically expand their online presence, and ensure faster and broader pick-up of their news,” says Elaine Cummings, principal.