EBay Reviews Comms In Europe
Charting the future of public relations
Holmes Report

EBay Reviews Comms In Europe

Wide-ranging review sees e-commerce giant assess PR agency options in key markets including the UK.

Arun Sudhaman

EBay Reviews Comms In Europe

LONDON—EBay has kicked off a wide-ranging review of its business communications support in Europe, the Holmes Report has learned.

The corporate brief is understood to cover such issues as privacy, security, cross-border trade, innovation and the future of retail. EBay currently works with a number of firms across the region, and has already invited firms to pitch for the assignment, which focuses on eBay's key European markets.

In addition, the e-commerce giant is running a separate UK review that involves more of a focus on media relations and execution. The company currently works with Launch Group and Exposure for consumer PR in the UK, while Blue Rubicon handles corporate and Firstlight supports the advertising and enterprise groups.

The reviews come after Claire Moore-Bridger was promoted to head of European corporate affairs at eBay earlier this year. Moore-Bridger's previous role as UK corporate communications chief has been assumed by Steven Heywood.

"We are lucky to work with a bench of incredibly strong PR agencies in Europe, some of whom we have worked with for several years," said Moore-Bridger. "During the first half of 2015, we will be reviewing our European business communications agencies with a view to appointing or reappointing partners later this spring." 

"This review is designed to ensure we have the right partners in place to support eBay as it continues to partner with sellers, and to provide a great shopping experience."

EBay posted lacklustre results for the fourth quarter of 2014, with a soft Marketplaces segment offset by continued growth at PayPal. The company plans to shed 2,400 jobs ahead of the expected spin-off of PayPal later this year.

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