NEW YORK—Ebiquity, the international marketing, communications and reputation intelligence firm formerly known as Echo Research, has enhanced its Sonar social media and online news monitoring platform to deliver greater insight to clients.
“Over the years, social media outlets have become the online water cooler for conversations and the sharing of attitudes and other opinions on virtually every topic in the world,” says Dan Soulas, managing director of the research and reputation practice for Ebiquity North America. “This has created an interesting challenge for organizations monitoring their reputation and what’s being said about their brands online. As a result, companies have become inundated with data but very little insight.”
In research recently conducted by Ebiquity among buyers and users of online monitoring platforms, the five factors considered extremely important when evaluating solutions are ease of use; ability to focus on relevant coverage while filtering out irrelevant content; needs to be timely; must be an efficient use of staff time; and the need for customized reporting.
The Ebiquity Sonar platform enables clients to monitor the competition, access original online content including Twitter, and receive global coverage in all languages. And for those users who love their dashboards, the service includes a real-time dashboard with searchable content.