Edelman's Mackey to Head B-M's Corporate Practice
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Edelman's Mackey to Head B-M's Corporate Practice

Judi Mackey, who was global leader of the reputation management practice at Edelman Public Relations Worldwide, has joined Burson-Marsteller to chair its U.S. corporate and financial practice.

Paul Holmes

 

NEW YORK, May 2—Judi Mackey, who was global leader of the reputation management practice at Edelman Public Relations Worldwide, has joined Burson-Marsteller to chair its U.S. corporate and financial practice, which includes the firm’s corporate reputation, CEO positioning, change management, employee communications, crisis and issues management, financial communications and investor relations capabilities.

The U.S. corporate practice had been led on an interim basis by B-M veteran Per Heggenes, the firm’s chief knowledge officer, after practice chair Gus Weill left last year to become president of Edelman’s PR 21 subsidiary.

“Corporate reputation has always been important for performance, but in the current economic environment the role of such intangible assets is critical,” says B-M’s U.S. president and CEO Chet Burchett, who says Mackey will be responsible for building on the firm’s existing strengths in corporate reputation and CEO positioning, and to expand its financial communications and investor relations capabilities. She will also be responsible for developing the corporate practice in all of the firm’s nine U.S. offices.

Mackey, for her part, says she was attracted to B-M by the opportunity to lead a function she sees as “the heritage of the agency.” The corporate and financial practice is the second largest for B-M, just behind the public affairs practice, with more than 100 employees in New York, Chicago, Washington, Los Angeles and San Francisco. Clients include Accenture and Philip Morris.
Mackey joined Edelman in 1985 in the public affairs group, and most recently served as executive vice president and general manager for New York corporate affairs and global practice leader for reputation management, working with clients including UPS, Samsung and Siemens. Previously, Mackey spent two years at Chiat/Day Advertising’s public relations subsidiary supervising consumer and corporate accounts.

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