NEW YORK—Edelman subsidiary PR21 has changed its name to Zeno Group in a move designed “to reflect its expanded capabilities and integrated approach to marketing communications,” says CEO and president Jerry Epstein.
“We are one of the fastest-growing marketing and corporate communications firms in the world,” says Epstein. “We’ve radically expanded our offering, team and client roster in large part because of our shared belief in the value of listening to a client’s business objectives, understanding the nature of the market, creating programs to spur action and building teams based on delivering results. We’re re-branding our agency with a name that reflects the company we have become: one that is broader in scope and richer in depth than we could have imagined when we opened our doors.”
The Zeno Group name is drawn from the ancient Greek philosopher, Zeno of Citium, who promoted a school of thought that aligned actions with nature, encouraged a rigorous scientific approach to challenge assumptions and saw the higher value of a systematic approach to problems and is perhaps best known for the aphorism, “We have two ears and one mouth for a reason.”
“Our culture is rooted in collaboration and focused on providing business value,” Epstein says. “Though we have locations worldwide, we are structured as a single firm. Whether developing a program, delivering on its elements or seeing the market advantage in its results, this collaboration adds a level of insight that distinguishes our agency. Similarly, we focus on business value because it is not enough to place a story, our goal is to shape opinion and move markets to help our clients achieve bottom-line success.”
Zeno Group has more than 90 employees and $15 million in fee income.