NEW YORK—Edelman, which has made a series of appointments to expand its technology practice, has acquired A&R Partners, Silicon Valley’s largest remaining independent technology PR agency, a 115-person firm with offices in San Mateo, San Diego, Los Angeles, New York, Washington D.C., Denver, Portland and Louisville. Edelman’s Mountain View office will merge into A&R’s San Mateo headquarters unde the A&R Edelman brand.. The move significantly expands Edelman’s global tech practice and makes it one of the leading agencies in the San Francisco Bay Area.
“Edelman has excellent technology clients,” says CEO Richard Edelman. “We have done strong work in technology for decades. Our goal is to play a global leadership role in this market. With this acquisition, technology will become our third largest practice after consumer and healthcare. A&R Edelman catalyzes our global technology team, creating instant global technology communications leadership.”
The integration of A&R will push Edelman’s annual revenues to more than $300 million globally and $200 million in the U.S. The combined agency will also be one of California’s largest: Edelman currently has California offices in Los Angeles, Sacramento, San Francisco and Mountain View.
Bob Angus and Zelda Rudin founded A&R Partners in 1986 and will continue to lead the firm.
“Our decision to join with Edelman is all about extending our global reach, adding new services and practices for our clients and giving our people more opportunities for growth,” says Angus. At the same time we will help move Edelman’s tech practice into a leadership position in the U.S. Edelman is an outstanding fit for us, both strategically and culturally. We share the same vision, interest in our people and passion for results.”
“The technology sector is unique among industries in that its innovations change the nature of business for every other industry,” says Pam Talbot, Edelman’s U.S. chief executive. “That, combined with the increasing role technology is playing in the transformation of our industry, dictated that we move aggressively to build a world-class technology practice. A&R fits us perfectly, with a reputation for strategic savvy and quality of service.”
Talbot will oversee the acquisition by Edelman, and A&R’s president Angus will report to her as president, A&R Edelman. He will also become director of Edelman’s U.S. technology practice, working closely with Pam Pollace, named president of the global technology practice last year.