SYDNEY—Edelman has acquired Design Royale, one of Australia’s leading digital agencies with a team of 15. The two agencies will co-locate in Sydney, but Design Royale will retain its brand and existing client portfolio.
Founded in 2007, Design Royale creates digital experiences, products and services for clients both domestically and internationally. Its expertise includes online advertising and digital product innovation including; mobile, social, websites, products, games and ecommerce.
According to Michelle Hutton (pictured), CEO of Edelman Australia, “Our clients want digital thinking and they want to know that their agency partners understand what’s possible and what can be delivered. Design Royale brings the creative and technical capabilities to build the apps, web and mobile campaign platforms our clients demand as part of their integrated creative mix.”
Design Royale partners Elliott Risby and Martin Konrad says the two firms have been working together for nearly two years now.