AMSTERDAM—Edelman has acquired Hinfelaar PR Life & Health Communications, a leading Dutch firm focused on health and food communications. Edelman is already one of the largest multinational PR agencies in the Netherlands with 50 professionals and revenues in excess of €4.2 million.
Marc Hinfelaar, who founded the firm in 1998, will join the management team of Edelman Amsterdam, working alongside Annemieke Kievit, general manager, Edelman Amsterdam. He will lead the combined consumer, health and food teams at the Dutch offices in Amsterdam and Baarn.
The Hinfelaar team of seven professionals supports leading pharmaceutical and healthcare companies including Boehringer Ingelheim and European Charot Foundation and nutritional companies including Voorlichtingsbureau Brood and Tivall. Edelman Amsterdam’s clients include LinkedIn, Microsoft, PepsiCo, Shell and Starbucks and within the health division MerckSerono, MSD, Chefaro and Astellas.
Hinfelaar currently supports several of Edelman’s clients including AstraZeneca, Novartis, Pfizer and Wyeth.
The acquisition is Edelman’s fourth of the year. The firm acquired Significa, a leading Brazilian brand and CSR firm, and Texas-based Vollmer last month, as well as The Centre, a public affairs firm in Brussels in March.