NEW DELHI—Edelman India has acquired Cream Events, experiential events company working within the luxury and lifestyle sector across India. While the acquisition will enable Edelman to offer a broader spectrum of integrated services, Cream Events will continue to trade and operate as an independent brand and separate legal entity.
Edelman is positioning the acquisition as a boost to its “public engagement” communications model, which centers on the development of creative content and media-agnostic ideas. The firm will be able to engage stakeholders through multiple communications channels, including traditional media (print and broadcast), hybrid media (blogs and online publications), social media, owned media (websites) and experiential activities.
Robert Holdheim, managing director of Edelman India, says the acquisition will also “boost the overall level of creativity of our programs,” and enable Edelman to access Cream’s celebrity and influencer management business, which adds another capability to the mix.
According to Harshad Chavan, managing director of Cream Events: “It is the right time for us to diversify and expand our capabilities.”