MOSCOW—Edelman is acquiring 100 percent of Imageland Russia and 50 percent of Imageland Ukraine, two of the largest public relations firms in their respective markets and long-term Edelman affiliates. Terms of the deal, which is expected to close by May 1, were not disclosed.
“We’ve always considered Russia high among our priorities and that’s why we've partnered with Veronica Moiseeva’s Imageland agency for the last ten years,” says Edelman president and chief executive Richard Edelman. “Imageland provides us, and our clients with access to the services of the largest and most sophisticated, creative, and full-service communications firms in Russia, an important developing economy. The Ukrainian economy is developing fast and so the opportunity to be the first global PR presence there is also very exciting.”
Veronica Moiseeva founded Imageland in 1991, and the business has grown to become one of Russia’s largest PR firms, with more than 80 professionals in Moscow and St Petersburg and 20 in Kiev (where an office was opened in 2004), and more than $6 million in revenue in 2007, supporting clients such as City of Moscow, DHL, Evrocement, Roche and several Russian federal departments. Imageland provides services across a number of communications services including health and consumer marketing and corporate reputation, and is a pioneer in digital services, which matches one of Edelman’s areas of excellence.
The firm has been increasingly integrated with Edelman: participates in in-house training programs; has a number of employees working in Edelman offices; and currently supports several of Edelman’s global client relationships, including Abbott, AstraZeneca, Microsoft, Pfizer and Shell.
According to Moiseeva: “Our decision to join with Edelman is all about extending our global reach, adding new services and practices for our clients and giving our people more opportunities for growth. At the same time we will help Edelman support leading Russian and Ukrainian companies around the world. It is an outstanding fit for us, both strategically and culturally.”
David Brain, Edelman’s European CEO will oversee the Imageland acquisition. The combined business will be called Imageland Edelman.
LONDON—Paul Haugen has joined the European operations of Edelman as executive vice president and creative director. A 25-year veteran of Burson-Marsteller and Hill and Knowlton, Haugman reports directly to global creative director Mitch Markson, with ‘dotted line’ accountability to European CEO David Brain.