NEW YORK—Edelman has signed a definitive purchase agreement to acquire Vollmer Public Relations, the largest independent PR firm based in the Southwest. Edelman will merge Vollmer’s Austin, Dallas and New York operations into its own, and will turn Vollmer’s Houston headquarters into the hub for a new Edelman Southwest region serving Texas, Louisiana, Oklahoma, Arkansas, New Mexico, and Kansas. The combined entity will be home to 50 professionals and in excess of $9 million in annual revenue.
Founded in 1981 by CEO Helen Vollmer, the Houston-based firm is known for its capabilities in travel and hospitality, healthcare, education, energy, public advocacy and crisis and issues management. Clients include Travelocity, Sabre Holdings, Texas Tourism, Comcast Houston, Air Liquide America, City of Houston, Texas Higher Education Coordinating Board and the Texas Ballet Theater.
“Our independence and long-term client partnerships have been central to our success for nearly three decades, so we’re thrilled to be joining a firm that places a similar value on independence, and is known for its outside-the-box thinking and high standards,” says Vollmer.
Edelman has been in Texas for nearly 30 years, and currently supports more than two dozen clients from its Dallas and Austin offices, including the American Petroleum Institute, Livestrong, Williamson-Dickie Mfg. Co., SuperMedia, R.I.M. (Research in Motion), Barnett Shale Energy Education Council, Freeman, MD Anderson Cancer Center and Boy Scouts of America National Council.
Helen Vollmer will become president of Edelman Southwest, reporting to Nancy Ruscheinski, president and chief operating officer, Edelman U.S. Edelman Texas general manager Teresa Henderson will serve as EVP, general manager of the combined Dallas office and will share responsibility for the combined Austin office with Vollmer’s Denisha Stevens, who also has been named EVP, consumer marketing for the region. Vollmer’s Carolyn Mayo has been named EVP, general manager, Houston, and Vollmer COO Allen Caudle has been named EVP, crisis and issues for the region.