LONDON—Edelman and Ketchum Pleon each have 15 campaigns listed among the finalists in the 2011 EMEA SABRE Awards competition, more than any other agencies. But no fewer than nine firms reached double digits on the list of finalists, with various Porter Novelli branded agencies (14), Fleishman-Hillard and Ogilvy Public Relations (13 each), Burson-Marsteller (12), Hill & Knowlton and Weber Shandwick (11 each) and MSL Group (10) all in with at least contenders when the winners are announced at our annual awards dinner, to be held this year in the Czech capital of Prague on May 18.
The finalists were selected from among 2,000 entries—the most ever—submitted to this year’s competition.
The Holmes Group has also announced the winners in the Bronze and Iron categories of the awards competition. Those categories recognize excellence in public relations content and agency management, and include two trophies each for Ketchum Pleon, MSL Goup, and UK consultancy TVC.
Other firms that fared well in terms of finalists include Swedish independent Prime (nine nominees), Grayling (seven), UK-based Brands2Life and Cohn & Wolfe (including its AxiCom subsidiary) with six each; and Shine Communications of the UK and The Practice of Romania with five apiece.
According to Holmes Report CEO and chairman of the SABRE judges Paul Holmes: “We received more entries this year than ever before, and the quality was the best we have ever seen, so this is the toughest SABRE competition ever, and all of the finalists should be extremely proud. In most categories there were two or three campaigns that would have won in previous years. The quality of creative thinking was extraordinarily high—big, bold ideas were much more common—and there was much more evidence that PR people are integrating digital and social media into their work.”
Other multiple nominees include APCO Worldwide, Euro RSCG, The Red Consultancy and Unity (4 each); and All Channels Communications, Blue Rubicon, College Hill, CROS, Focus PR, Four Communications, Good Relations, Graffiti Public Relations, Lansons Communications, Marco de Communicacion, Partner of Promotion, Text 100, and V+O Communications (three each).
To reserve tickets for the dinner on May 18 and for our accompanying ThinkTank Live event featuring Harris Diamond, Richard Edelman, Andre Manning, Mike Menenhall, Anne Villemoes and Miles Young, contact Celeste Picco.
A full list of geographic category nominees can be found here.
A full list of practice area nominees can be found here.
A full list of industry sector nominees can be found here.
A full list of Bronze and Iron category winners can be found here.