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Edelman And Unity Each Win Three Silver SABREs
Holmes Report
Holmes Report
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Edelman And Unity Each Win Three Silver SABREs

Multinational agency Edelman and UK consumer boutique Unity will each take home three Silver SABRE Awards for Excellence in Content Creation.

Holmes Report

BARCELONA—Multinational agency Edelman and UK consumer boutique Unity and their respective clients will each take home three Silver SABRE Awards for Excellence in Content Creation, more than any other firm. The awards will be presented at our annual SABRE Awards lunch, which will be held at the Hotel Arts in Barcelona on May 30.

There will be a couple of awards for clients of several different firms, including APCO Worldwide, Ketchum, MSL Group, Ogilvy, and Weber Shandwick.

The Silver SABRE Awards recognize excellence in creative product (from experiential marketing to digital content) and PR agency management. Winners of the Gold SABRE Awards, for public relations programming, are announced at the awards dinner, but a list of finalists can be found here.

Tickets for the SABRE Awards event are now on sale and can be ordered using these forms.

GUERRILLA MARKETING   
WINNER:
The Don't Cook Party and The Battle for Corby 
JUSTEAT with Brands2Life 

CERTIFICATES OF EXCELLENCE:
10 Years “From Love for Life” in Bulgaria 
AVON with SiteMedia 

King of Cheese: Experience a Royal Moment 
Bongrain Slovakia with Neopublic Porter Novelli

SodaStream, it’s fresh, it’s so fresh… with Ice Age 4 
SodaStream with Fleishman-Hillard France

Stratos Jump Successful! 
Model Makers Fair Vienna with Ogilvy&Mather Vienna


PUBLICITY STUNT   
WINNER:
Reverse Riots 
vInspired with Unity

CERTIFICATES OF EXCELLENCE:
David Beckham Photobooth 
adidas with H+K Strategies

The Don't Cook Party and The Battle for Corby 
JUSTEAT with Brands2Life 

Dowloading a KLIPPAN Sofa 
IKEA Norway with Trigger

Putting Sea Containers on the Map 
Sea Containers with Golden Goose PR


SPECIAL EVENT   
WINNER:
Experience: Halo for Halo 4 
X Box with Edelman

CERTIFICATES OF EXCELLENCE:
Business Still Believes in Europe 
The State of the European Union with Burson-Marsteller

Kids' Kitchen 
Abba Seafood with Prime

Putting Sea Containers on the Map 
Sea Containers with Golden Goose PR

The Ultimate Brand Make-Over - Launching Logitech UE 
Logitech with Brands2Life 


SPONSORSHIP   
WINNER:
Energy of the Nation 
EDF Energy with Weber Shandwick

CERTIFICATES OF EXCELLENCE:
Bringing us all together for London 2012 
BT 

Carlsberg UEFA Euro 2012 
Carlsberg with Ciszewski MSL 

Coca-Cola Future Flames 
Coca-Cola with Blue Rubicon

UPS London 2012 Campaign: “Delivering the Olympics” 
UPS with Edelman


MEDIA PLACEMENT (BROADCAST)   
WINNER:
The Olympic Duel 
Pokerstars.com with MSL Nordic

CERTIFICATES OF EXCELLENCE:
Body Image Parent Pack 
Media Smart with APCO Worldwide

Felixstowe Port Provides Major Boost for the UK Economy 
Hutchison Ports (UK) with Lansons Communications

The Gnome Experiment 
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne

Stratos Jump Successful! 
Model Makers Fair Vienna with Ogilvy&Mather Vienna


MEDIA PLACEMENT (DIGITAL)   
WINNER:
Hilton HHonors "Support the Dream" U.S. Olympic Program   
Hilton HHonors with Edelman

CERTIFICATES OF EXCELLENCE:
Absolut Unique 
The Absolut Company with Jung Relations & Family Business

Encouraging French People to Have Their Eyesight Checked   
ASNAV - ASSOCIATION NATIONALE POUR L'AMELIORATION DE LA VUE with Wellcom

Miles per Answer 
Tourism Australia with FAKTOR 3 AG

S.PELLEGRINO COOKING CUP   
Sanpellegrino – International Business Unit with Ketchum


MEDIA PLACEMENT (PRINT)   
WINNER:
Body Image Parent Pack 
Media Smart with APCO Worldwide

CERTIFICATES OF EXCELLENCE:
A-GROW-BICS 
GYMBOX with Frank PR

Celebrating Got Talent 
FremantleMedia with Ogilvy Public Relations/London

The Child Mobility Report 
Telenor with Grayling

Energy of the Nation 
EDF Energy with Weber Shandwick


RESEARCH FOR PUBLICITY   
WINNER:
Putting Prosperity On The Map: The Legatum Institute Prosperity Index 
The Legatum Institute with Man Bites Dog

CERTIFICATES OF EXCELLENCE:
2012 Norton Cybercrime Report 
Symantec with Edelman Berland

How Infidelity Threatens Family Budgets 
CSOB with Bison & Rose

Morocco, More Business 
Moroccan Investment Development Agency (AMDI) with Marco de Comunicación

What Kind of Criminal Are You? 
Iron Mountain with Berkeley PR


ANNUAL REPORT   
WINNER:
A SUSTAINABLE AND INTERACTIVE REPORT: NEW TECHNOLOGIES FOR SUSTAINABILITY 
Mahou-San Miguel Group with Inforpress

CERTIFICATE OF EXCELLENCE:
METRO GROUP Annual Report 2011 
METRO AG with Ketchum Pleon, Düsseldorf (Germany) and Strichpunkt GmbH Stuttgart (Germany)


BLOG   
WINNER:
Blogging ProRail Back on Track 
ProRail with FLEISHMAN-HILLARD AMSTERDAM

CERTIFICATES OF EXCELLENCE:
Digital Navigation Insights Campaign 
UK Hydrographic Office with Nelson Bostock Communications

GE for CEE Blog 
GE (General Electric) with Grayling

The Gnome Experiment 
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne

La Dolce Vita at Your Fingertips 
Baglioni Hotels with MSL Italia


EXTERNAL PUBLICATION   
WINNER:
DHL Global Connectedness Index 2012 
Deutsche Post DHL 

CERTIFICATES OF EXCELLENCE:
For Better, For Worse, For the Worst 
Avon Cosmetics with Neopublic Porter Novelli

Novartis Fairy Tales 
Novartis with SPN Ogilvy


INTERNAL PUBLICATIONS   
WINNER:
Imagine Knowing More About GE 
GE with APCO Worldwide

CERTIFICATES OF EXCELLENCE:
Sekerbank 59 Years Newsletter 
Sekerbank with Effect PR

Top 11 Memes of 2012 
Ogilvy PR London 


SOCIAL MEDIA HUB   
WINNER:
Miles per Answer 
Tourism Australia with FAKTOR 3 AG

CERTIFICATES OF EXCELLENCE:
The A1 Social Media Success Story: Our Vital A1 Online-Community 
A1 Telekom Austria AG 

Blocket Easter Eggs 
Blocket with Jung Relations

From Utilities to Utility 
Slovenský plynárenský priemysel, a.s. with SEESAME Communication Experts

Social Media Campaign Control 
Control with Burson-Marsteller Spain


WEBSITE   
WINNER:
What Makes McDonald's? 
McDonald's UK with Blue Rubicon

CERTIFICATES OF EXCELLENCE:
Are You Worthy? 
Xbox (Microsoft Sweden) with Jung Relations

The Gnome Experiment 
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne

Toby’s Travelling Circus Website 
Komixx Entertainment with Bell Pottinger Wired

The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig) 
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt


ADVERTISING   
WINNER:
Fake Ads for Real Jobs 
WorldSkills Sweden with MSL Stockholm & Coller

CERTIFICATES OF EXCELLENCE:
Morocco, More Business 
Moroccan Investment Development Agency (AMDI) with Marco de Comunicación

The World's Finest Job is Vacant (Verdens Fineste Stilling Ledig) 
The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt


BRANDING AND IDENTITY   
WINNER:
R UV UGLY? 
Cancer Research UK with Unity

CERTIFICATES OF EXCELLENCE:
Absolut Unique 
The Absolut Company with Jung Relations & Family Business

Siemens Vertical Garden 
Siemens with Ogilvy PR-Istanbul


GAME   
WINNER:
Blocket Easter Eggs 
Blocket with Jung Relations

CERTIFICATES OF EXCELLENCE:
Are You Worthy? 
Xbox (Microsoft Sweden) 

MuzArteria: Saving Lives With A Song 
Ministry of Public Health and Social Development of Russia, Federal Medical Biological Agency with SPN Ogilvy

Parental Multitasking 
The Swedish Civil Contingencies Agency with Prime

Simply Pirate Race in the Hidden Milan 
Simply Market (Groupe Auchan) with MSL Italia


INFOGRAPHIC   
WINNER:
Drowning in Data 
Mindjet  (Brands2Life)

CERTIFICATES OF EXCELLENCE:
Destination: Management Interactive Infographic 
Coca-Cola HBC Romania with IMAGE PR

Germany Has a Screw Loose  
Robert Bosch GmbH, Business Unit Power Tools with Ketchum Pleon

Putting Prosperity On The Map: The Legatum Institute Prosperity Index 
The Legatum Institute with Man Bites Dog

Season Two Launch of the FA Women's Super League - Kicking Off a Media Storm  
The Football Association with iris


PRESS KIT   
WINNER:
Ribena Plus Play 
Ribena (GSK) with Unity


CERTIFICATES OF EXCELLENCE:
Books on the Phone Project 
Türk Telekom with Effect PR

The Gnome Experiment 
Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne

Johnnie Walker One Bottle Store 
Johnnie Walker with Atmosphere Communications

Putting Prosperity On The Map: The Legatum Institute Prosperity Index 
The Legatum Institute with Man Bites Dog


EXTERNAL PUBLICATION (DIGITAL)   
WINNER:
Hier, Provinzial iPad Magazine 
Provinzial with Ogilvy Public Relations Germany

CERTIFICATES OF EXCELLENCE:
External Publication (Digital) 
Alcatel Lucent with SAS

Twiplomacy   
Burson-Marsteller


INTERNAL PUBLICATION (DIGITAL)   
WINNER:
Maktabi 
Qatar Foundation with Qatar Foundation

CERTIFICATES OF EXCELLENCE:
CNH&ME 
CNH 

Hier, Provinzial iPad Magazine 
Provinzial with Ogilvy Public Relations Germany


VIRAL VIDEO   
WINNER:
Stratos Jump Successful! 
Model Makers Fair Vienna with Ogilvy&Mather Vienna

CERTIFICATES OF EXCELLENCE:
Alex and Henke for Head & Shoulders 
Procter & Gamble Sverige AB with Hardhat Media & Jung Relations

CHRISTMAS CHAPTER 4 YOU 
Chapter 4 Communication Consulting Serbia 

Encouraging French People to Have Their Eyesight Checked 
ASNAV - ASSOCIATION NATIONALE POUR L'AMELIORATION DE LA VUE with WELLCOM

Redefine the Crash Test Video with the “A1 Sony Xperia Go Outdoor Challenge” 
A1 with Ketchum Publico


WIDGET OR MOBILE APPLICATION   
WINNER:
Carphone Warehouse - Mobile Memories 
Carphone Warehouse with Cake

CERTIFICATES OF EXCELLENCE:
Accenture Outlook iPad App 
Accenture 

My Sommelier, Your APPointment with Taste 
ASPI Italian Professional Sommelerie Association with MY PR

Share a Table to Go Mobile   
goldenpages.be with Ketchum

The Sun Screen Swipe 
ACO with Prime


EMPLOYEE PROGRAMME   
WINNER:
Pro-Vision Group’s In-House Employee Motivation Programme  
Pro-Vision Group with Plekhanov Russian University of Economics

CERTIFICATES OF EXCELLENCE:
At Cirkle, We've Never Lost our Mojo!   
Cirkle PR

Shine Communications Employee Programme    
Shine Communications

Tangerine: 'Freshly Squeezed'   
Tangerine PR


PR AGENCY CITIZENSHIP   
WINNER:
KSR 2012: A Year of Growth   
Ketchum

CERTIFICATES OF EXCELLENCE:
BETA-I: “Generation Start” to Fight the Crisis  
BETA-I with Corpcom - Prime Relations

Many Ogilvy Hands 
Ogilvy Group UK 

Supporting British Businesses Through the Brand Academy   
Burson-Marsteller UK

WE Corporate Citizenship   
Waggener Edstrom


PR AGENCY MARKETING   
WINNER:
Grayling PULSE - Global PR Industry Barometer 
Grayling

CERTIFICATES OF EXCELLENCE:
15 Years UP    
United Partners

CHRISTMAS CHAPTER 4 YOU 
Chapter 4 Communication Consulting Serbia

PR Start   
24/7PR

PR-Seasons 
Avangard 


PR AGENCY WEBSITE      
WINNER:
Edelman Editions   
Edelman

CERTIFICATES OF EXCELLENCE:
A Website that Reflects our Beliefs and Encourages Conversation – www.sermelo.com   
Sermelo

Bell Pottinger Wired Website   
Bell Pottinger Wired

CORPORATE WEBSITE 
M3 Communications Group, Inc. 

Having a Taste of Our Own Medicine 
PR-operatørene


PR PRODUCT OF THE YEAR   
WINNER:
The Science of Engagement   
Weber Shandwick

CERTIFICATES OF EXCELLENCE:
Black Box – The Mobile Social Nerve-Center 
Fleishman Hillard

The Bright Collective   
GolinHarris

The Liberty Index   
Liberty Communications

Windows 8 Launch in Europe (Microsoft) - The Creative Gallery in Paris 
Microsoft Corp and Microsoft France with Public Système Hopscotch


PR SERVICE OF THE YEAR   
WINNER:
Origami System 
WELLCOM

CERTIFICATES OF EXCELLENCE:
Agence ELAN Editorial Management 
Agence ELAN

WE Video   
Waggener Edstrom


THOUGHT LEADERSHIP IN PR   
WINNER:
The Ketchum Leadership Communication Monitor (KLCM) – Making a Lasting Mark on the Global Leadership Debate                                                                                                                        Ketchum

CERTIFICATES OF EXCELLENCE:
#smartplanning - Shine Communications    
Shine Communications

Edelman Trust Barometer 2013   
Edelman

How the Media Treats Renewables 
CCgroup 

PR is Dead, Long Live Influence! 
Agence ELAN

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