Edelman Buys Dutch Firm
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Edelman Buys Dutch Firm

Edelman Worldwide has acquired DLV Public Relationsone of the leading independent agencies in the Netherlands. The Amsterdam-based agency, which will operate as Edelman-DLV.

Paul Holmes

NEW YORK, September 20—Edelman Worldwide has acquired DLV Public Relationsone of the leading independent agencies in the Netherlands. The Amsterdam-based agency, which will operate as Edelman-DLV, is the first European acquisition since Alison Canning was named president of Edelman’s international operations in June.
 
Founded in 1993, DLV is known for its work in the Internet, information technology, consumer and leisure, and financial and professional services sectors. The agency specializes in crisis, issues and corporate reputation management, as well as media relations and marketing PR programs.
 
Edelman-DLV will have a staff of 25 and a client roster that includes AT Cross, AOL Europe, Bertelsmann, Cisco Systems, Genie Internet, Holland Venture, Network Appliance, PeopleSoft, Schroders and Swatch Group. Revenues for fiscal year 2001 totaled $1.5 million, an increase of 30 percent over the previous year. The firm’s current management will remain in their current roles, with Victor de la Vieter, founder of the firm, serving as general manager. Says de la Vieter, “Edelman’s commitment to developing the PR-centric concept further and its entrepreneurial spirit makes us confident that joining will be mutually beneficial.”
 
“The DLV acquisition adds another significant piece to our regional plan for growth through strategic acquisitions,” says Canning. “The office in Amsterdam gives us presence in all of the major European business centers. Additionally, The Netherlands is one of the hubs for European operations and home to several of the world’s largest multinational companies.”
 
Edelman now has 13 offices in nine European countries with fiscal year 2001 revenues of US$43.5 million. 
 
“The value of public relations, in particular corporate reputation management, is now given greater importance in board rooms across many European companies,” says Rosanna D’Antona, president of Edelman Europe. “DLV’s strong background in this communication discipline, a client list of world-class companies and a high caliber management team made it a very attractive investment.”
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