Edelman Dabo And Weber Shandwick Take Top Honours At MEPRA Awards
Charting the future of public relations
Holmes Report

Edelman Dabo And Weber Shandwick Take Top Honours At MEPRA Awards

Middle East PR Association also announces Four MD Ray Eglington as new chair.

Alex Malouf

Edelman Dabo And Weber Shandwick Take Top Honours At MEPRA Awards

DUBAI — A handful of agencies won big at the 2016 Middle East Public Relations Association’s (MEPRA) annual awards last week. Cicero and Bernay won three gold and one silver; Edelman Dabo bagged the overall campaign of the year, one gold, four silvers and one bronze; Four Communications took home two golds, one silver and one bronze, and Hill+Knowlton Strategies was awarded two gold and three bronze.

Ogilvy went home with one gold, two silvers and three bronze, whilst Weber Shandwick was named the MEPRA agency of the year. ASDA’A Burson Marsteller’s CEO Sunil John was named the recipient of the Chairman's award for his contribution to the industry.

A total of 51 trophies were handed out for a range of categories, in front of an audience of hundreds of the region’s PR professionals. A record 241 entries were received for judging this year, with a focus on several key areas: the use of multimedia content; smarter engagement with online influencers, and an increased integration between various marketing and communications functions.

"We saw an increase in both quality and quantity of entries this year,” explained Jamal Al Mawed, head of corporate communications in Middle East, Africa and Latin America at Rolls-Royce Motor Cars. “Obviously that shows a more inclusive and competitive industry, but I was also personally delighted to see such a wide variety of topics being covered in those campaigns, which is an indicator of a more mature PR landscape as a whole. In terms of trends, the standout three were the use of video as a media driver, adoption of social influencers as core communication tools and finally, a clear integration between the disciplines of PR, marketing and digital in many of the entries."

MEPRA also announced a change at the top, with Mubadala’s Executive Director for Group Communications Brian Lott passing on the chair to Ray Eglington, group managing director at Four Communications.

A full list of categories and award winners is below:

Category

Entrant

Client/Campaign

Best Consumer Goods

Gold Winner: Infiniti with Four Communications Group

 

Silver Winner: Memac Ogilvy PR

 

Bronze Winner: Memac Ogilvy PR

Infiniti Speed Pitching: Celebrating the region’s entrepreneurs through creative PR

 

Nestle NAN OPTIPRO 3

 

Huawei Arabia

Best Consumer Services

Gold Winner: Hill+Knowlton Strategies

 

Silver Winner: TOH PR

 

Bronze Winner: House of Comms

JiuJitsu

 

Deliveroo

 

Dubai Opera House

Best Healthcare

Gold Winner: Memac Ogilvy PR

 

Silver Winner: Edelman UAE

 

Bronze Winner: Hill+Knowlton Strategies

Nestle NAN OPTIPRO 3

 

Cleveland Abu Dhabi Clinic

 

Listen to your body

Best Corporate Reputation & Image

Gold Winner: ASDA'A Burson-Marsteller

 

Silver Winner: Cicero & Bernay PR

 

Bronze Winner: Edelman UAE

Arab Youth Survey

 

Wasl

 

Majid Al Futtaim – 2016

Programme

Best Government Communications & Public Affairs

Gold Winner: Cicero & Bernay PR

 

Silver Winner: APCO Worldwide

 

Bronze Winner: Hill+Knowlton Strategies

 

Wasl

 

World Government Summit

 

My Unique Experience

 

Best Financial Communications

Gold winner: Edelman UAE

 

Silver Winner: ASDA'A Burson-Marsteller

 

Bronze Winner: Weber Shandwick MENA

 

RSA - In search of the unluckiest traveler

 

Emirates Islamic bank

 

Ernst & Young -EY Takes the Lead

Best Business to Business

Gold Winner: Streamline Marketing Group with Four Communications Group

 

Silver Winner: UAE Space Agency with Four Communications Group

 

Bronze Winner: Markettiers

Setting the agenda

 

The UAE and NASA story – Profiling Charles Bolden’s visit to the UAE

 

Flying High for National Air Traffic Services (NATS)

 

Best Employee Engagement

 

Gold Winner: Cicero & Bernay PR & Publinet

 

 

Silver Winner: Abu Dhabi National Oil Company

 

Bronze Winner: Dubai Holding

 

Publinet:Happy

 

 

No campaign name

 

 

No campaign name

Best Corporate Social Responsibility /Environmental PR

Gold Winner: Hill+Knowlton Strategies

 

Silver Winner: Edelman UAE

 

 

 

Bronze Winner: Memac Ogilvy PR

Expand your horizon

 

Ciel Marketing & Events, BMW Group Middle East. My first license - I know my road rules

 

Volkswagen - The Human Crossing

Best Launch Live Event or Stunt

Gold Winner: Atlantis The Palm

 

Silver Winner: ASDA'A Burson-Marsteller

 

Bronze Winner: Weber Shandwick MENA

 

Waterpark Lockdown

 

GEMS – GESF

 

Global Women's Forum Dubai

 

Best Use of Sponsorship

Gold Winner: Cicero & Bernay PR

 

Silver Winner: Edelman UAE

 

 

Bronze Winner: Hill+Knowlton Strategies

Project Mahmoud

 

Majid Al Futtaim-World Retail Congress

 

Abu Dhabi Golf

Best Use of Social Media/Digital PR

Gold Winner: Abu Dhabi Media

 

Silver Winner: Memac Ogilvy PR

 

Bronze Winner: Memac Ogilvy PR

#Comment_Positively campaign

 

Volkswagen - The Human Crossing

 

Visit Abu Dhabi, F1 Experience

 

 

Best Integrated Campaign of the Year

 

Gold Winner: Impact Porter Novelli

 

 

Silver Winner: Edelman UAE

 

 

Bronze Winner: Abu Dhabi Media

 

Gift Your Time

 

RSA - In search of the unluckiest

Traveler

 

Khinayat Watan

Best Use of Media Relations

Gold Winner: House of Comms

 

Silver Winner: ASDA'A Burson-Marsteller

 

Bronze Winner: Abu Dhabi Sports Council with Four Communications Group

 

[email protected]

 

Arab Youth Survey

 

Swinging our Focus

 

Overall Campaign of the Year

Edelman UAE

 

RSA - In search of the unluckiest

Traveler

 

In-House Team of the Year

Atlantis The Palm

 

The Dave Robinson Award for Outstanding Young

Communicator of the Year (Agency)

Winner: Shaimaa El Nazer of

Four Communications Group

Highly Commended:

Joanna Robertson of Four Communications Group

 

The Dave Robinson Award for Outstanding Young

Communicator of the Year (In House)

Winner (In House): Sara Kazim of Mubadala

 

 

Chairman’s Award

Mr. Sunil John CEO of

ASDA’A Burson Marsteller

 

Agency of the Year

 

Weber Shandwick MENA

 

 

 

View Style:

Load 3 More
comments powered by Disqus