NEW YORK—Edelman has acquired The Headline Group, one of the leading independent public relations firms in Atlanta. The merger of Edelman’s existing Atlanta operations with those of The Headline Group will more than doubles Edelman’s presence in the region, making it the fifth largest firm in the market with 2001 billings of nearly $5.2 million and more than 40 professionals.
“In The Headline Group, Edelman has found a firm that shares an entrepreneurial spirit and focus on meeting client communications needs,” said Pam Talbot, president and chief operating officer of Edelman U.S. “We’re confident that our combined capabilities will be formidable in a market that Edelman recognizes as crucial to success not only in the Southeast and the eastern United States, but globally.”
Claudia Gaines Patton, who founded The Headline Group in 1982, will become the head of Edelman’s Atlanta office, which serves clients such as The Home Depot, Georgia-Pacific and UPS.
“Says Patton, “Twenty years ago The Headline Group began working with The Fox Theatre, which remains a client to this day. Maintaining that improbable loyalty, not to mention extraordinary employee retention, as we’ve grown the quantity and diversity of our clients, has been central to what we do. We’ve not wavered for a moment from this client-centric view in choosing our future partner. I’m excited to be joining with Edelman, which enables us to provide our clients with global capabilities, broader skills, specialized services and equally important, provides staff with greater access to broad professional development and training opportunities.”
The corporate practice of the combined Atlanta office will include among its clients Atlantic Station, Balentine & Company/Wilmington Trust, the Southern Company’s Southern LINC, and The Attorneys Title Insurance Fund. Atlanta also will serve as the global base for Edelman’s corporate reputation management offering. Bob Kornecki, currently president of Edelman’s southern region and general manager of the Atlanta office, will immediately assume a new firm-wide role as managing director of its corporate practice.