TOKYO—Edelman, the world’s largest independent public relations firm, has opened Edelman Japan K.K. with an office in Tokyo. The office is already serving its first retainer clients, Microsoft (Xbox) and Tyco Electronics, in addition to performing project work for Edelman clients such as Johnson & Johnson, Tundra Semiconductor, and Visteon.
Edelman Japan will be led by Bob Pickard, president of Edelman North Asia, supported by regional president Alan VanderMolen, and is opening with four employees: deputy managing director Keizo Kumazawa, director Takako Ushio and senior account executive Go Ichino.
“Japan is home to approximately 30 percent of the world’s top 1000 companies and therefore fundamental to our long-term global strategy,” says Richard Edelman, president and CEO. “With Japan’s economy on the rise again and with Japanese stakeholders placing significantly more trust in earned media than advertising, we believe that the domestic advertising industry’s domination of communications is waning. As the only global communications network that can provide an alternative, PR-centric approach, Edelman is very well positioned to tap into this trend.”
Edelman has a long history supporting Japanese companies including Toshiba, Hitachi, FujiFilm and Fujitsu, and current clients include Canon and Nissan.
“Edelman is taking aim at PR market leadership in Japan,” says Pickard. “Because Edelman is privately held, we are focused on building long-term relationships and investments in intellectual capital such as our annual Trust Barometer and Asia Stakeholder study of opinion leaders. This gives us the ability to attract the best entrepreneurial senior professionals who want to build their careers on the world PR stage, in a country that plays a crucial role in global business.”
The expansion comes on the heels of the firm’s establishment of an office in India last October.