Edelman Expands Multicultural Capabilities
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Edelman Expands Multicultural Capabilities

Rosa Alonso, formerly senior director of international and multicultural marketing for AT&T Wireless, is joining Edelman as senior vice president. She will oversee Edelman Multicultural, which focuses on Hispanic and African-American marketing.

Paul Holmes

NEW YORK—Rosa Alonso, formerly senior director of international and multicultural marketing for AT&T Wireless, is joining Edelman as senior vice president. She will oversee Edelman Multicultural, which focuses primarily on Hispanic and African-American marketing. Alonso has also held senior marketing positions at TimeWarner and Univision.

The firm is expanding the multicultural practice with the addition of senior leadership, two new markets and several new accounts.

In addition, Latraviette Smith is re-joining the firm as vice president to lead the African-American marketing group and assist Alonso in managing the Edelman Multicultural practice. Smith spent the last two years as national marketing manager for Deloitte & Touche.

Edelman Multicultural has expanded into two key markets: Washington, D.C. and Atlanta. Fabiola Rodriguez-Ciampoli recently joined the D.C. office as vice president of Hispanic outreach, having previously served as director of Hispanic media for the Senate Democratic Communications Center under Minority Leader Harry Reid and as the national director of Hispanic Media for the Kerry-Edwards campaign.

The Atlanta office recently added Cynthia Negron and Rosie Stober to focus on multicultural outreach.

The staffing and location additions come on the heels of several new client wins and new business from existing firm clients. Delta Airlines recently retained Edelman Multicultural as agency of record for Hispanic outreach after a multiple agency review. Edelman has also expanded its multicultural work for several AstraZeneca brands, Burger King, and Unilever.

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