LONDON—Climate-KIC, the EU’s main climate innovation initiative, has appointed Edelman to deliver a PR campaign to raise awareness of the role of its UK operations in catalysing the UK’s low carbon transition. The UK Climate–KIC (Knowledge & Innovation Centre) helps the UK take a leadership role in commercialising technologies and models that mitigate and adapt to the effects of climate change.
Edelman has been appointed to deliver a public engagement program to increase media exposure of Climate-KIC’s achievements, as well as those of its partners, students and entrepreneurs. One priority is to place Climate-KIC UK at the centre of a challenge to London to mobilise and convene its smartest innovators, with its most enterprising investors, in order to address climate change.
According to Catherine Oriel, communications manager for Climate-KIC UK, “Edelman stood out due to its proposal for an opportunity narrative on stimulating demand for climate innovation, combined with their robust track record for delivering high impact campaigns.”