ISTANBUL--Edelman has formally launched a startup operation in Turkey, led by new hire Serra Türk Büyükfirat.
Büyükfirat was previously head of brand and communications at Türk Ekonomi Bankasi (TEB), a banking joint venture with BNP Paribas. Prior to joining TEB, Büyükfirat oversaw corporate communications at AVEA, a leading mobile network operator in Turkey.
She has also held a number of senior agency positions at global firms including Wunderman and Young & Rubicam International.
Chris Dobson, Edelman MD of strategic and emerging markets in EMEA, said the firm's move into Turkey was driven by increasing demand from clients.
“Opening in Turkey is a crucial step for Edelman” said Dobson. “Turkey’s rise as a key growth market and a pivotal commercial and geo-political player has been well documented. The demand from our clients for an Edelman presence here has been significant and growing in recent years.
"I’m therefore delighted that we have become the first truly international network agency in our field to enter the market organically, and that someone of Serra’s stature, experience and multi-sector background will be leading our business," he added.