BRUSSELS—Edelman’s strategic research and measurement consultancy StrategyOne has opened an office in Brussels that will specialize in research and analysis to support the firm’s public affairs offers in the EU and at the national level.
The office will be led by Antoine Harary, director for continental Europe, who will operate from the Brussels office of Edelman and The Centre’s. Harary is is currently in charge of the StrategyOne office in Paris.
The new office will serve Brussels-based clients ad will develop EU focused research in four broad areas:
· Public affairs insight: research on EU decision makers, policy influencers, media
· Public affairs measurement: influence benchmarking, reputation audits, policy measurement, public affairs KPIs
· Public policy impact: informed public awareness/ stakeholder perception audits/ KPIs development and tracking.
· Thought leadership: white paper creation, building intellectual property for companies and trade associations.