NEW YORK—Edelman has initiated a multi-year partnership to provide pro bono PR services to the Global Business Coalition on HIV/AIDS, starting with a commitment of $250,000 worth of professional services in 2005.
Edelman will support GBC’s mission to focus the abilities of the global business community to end the HIV/AIDS pandemic, and in particular persuade business to play a critical role in fighting this scourge that afflicts 40 million people. The firm’s 41 offices will collaborate with GBC to broaden and deepen the engagement of multinational companies to fight HIV/AIDS, safeguard their employees and protect the communities in which they operate.
Edelman has been a member of the GBC since it was created in the late 90’s.
“HIV/AIDS is one of the biggest preventable tragedies of all time: with proper education, outreach, support and engagement, we can help prevent the spread of this modern plague,” says Richard Edelman, president & CEO. “The genesis of our commitment is to enable our staff to contribute in a significant way by embracing a cause that matters in all regions of the world.”
Edelman has been appointed to GBC’s Advisory Board, which counsels the organization on its’ strategic direction, and Edelman’s regional leaders are joining GBC’s regional boards.
Says Ambassador Richard Holbrooke, president and CEO of the GBC, “We believe Edelman’s pledge will play a tremendous role in changing the traditional understanding of business involvement in HIV/AIDS and to relieve the stigma and discrimination associated with this terrible disease. We are looking forward to working with Edelman and use them as an example to get other businesses and organizations involved.”
The initiative will be led by Nancy Turett, president and global director of Edelman Health.