BOGOTA — Edelman has made first acquisition in Latin America in five years by purchasing Position Comunicaciones in Colombia.
The 20-person shop led by will immediately rebrand as Edelman Position and managing partner Mauricio Ferro Cadena becomes GM of the office. Cadena reports to Edelman’s interim Latin American CEO Allan McCrea Steele who stepped into the role since Alan VanderMolen went on leave. Edelman had been working with Position as a regional partner for the past year.
“Colombia has become quite significant in the last five years,” Steele said. “The GDP has grown at a pace of more than 4%, there’s low inflation and there are clear rules for investors.”
The move gives Edelman a foothold in Latin America’s third-largest economy, joining Edelman’s regional offices in Brazil, Mexico, Argentina and Miami. It is also the first purchase Edelman has made in Latin America since snapping up leading Brazilian agency Significa in 2010 while Gail Becker was chair of the region.
For more than six years, the Position team has worked across corporate, consumer, digital, and internal communications for both global multinationals and local companies, including clients like FEMSA, HBI, Lewis Energy Group, Perenco and Symantec.
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