Edelman, MS&L Announce Job Cuts
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Edelman, MS&L Announce Job Cuts

Edelman Public Relations Worldwide and Manning Selvage & Lee have become the first top 10 PR agencies to announce serious staff cuts in the wake of the terrorist attacks of September 11.

Paul Holmes

CHICAGO, October 11—Edelman Public Relations Worldwide and Manning Selvage & Lee have become the first top 10 PR agencies to announce serious staff cuts in the wake of the terrorist attacks of September 11, which made an already soft economy even weaker and led several corporations to suspend or delay their public relations programs.
 
Edelman announced a reduction in corporate and business unit expenses and targeted staff reductions in the U.S. and some international offices, shedding 45 jobs, or about 2 percent of the agency’s worldwide workforce. In addition, two offices—Austin and Boston—will be closed with accounts and some staff consolidated into Edelman’s Dallas and New York offices, respectively.
 
“We are disappointed and regret having to take these actions today,” says Pam Talbot, president and chief operating officer, Edelman U.S. “But the state of the economy—particularly the continuing downturn in the technology sector—necessitated this. The public relations industry as a whole is facing the same situation.”
 
Manning Selvage & Lee, meanwhile, issued a brief statement explaining that it was “realigning teams based on current business opportunities” due to the continued downturn in the economy. “As part of the process of rightsizing our firm, we have eliminated jobs in several MS&L U.S. offices,” says agency president Lou Capozzi.
 
The job elimination equals approximately 2.8 percent of MS&L’s global employee base, or just less than 30 people.
 
Neither firm referred to the events of September 11 in their announcements, but agencies have reported a reluctance on the part of clients to go ahead with PR programs in the immediate aftermath of the terrorist attacks.
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