PARIS—Edelman has named Grégoire Assémat-Tessandier as head of digital for Europe, filling the vacancy left by the departure of Marshall Manson last year.
Assémat-Tessandier joins the agency from TBWA, where he led the network's DAN Paris digital outfit as managing director. The Frenchman was global head of digital at Bacardi Global Brands prior to his four-year stint at TBWA in Paris.
As head of digital for Europe and the CIS, he reports to CEO Michael Stewart, and reflects Edelman's desire to hire someone with strong continental European experience for the role. Manson left Edelman for Ogilvy last year after eight years with the agency.
"Greg’s expertise in delivering business outcomes through innovative digital thinking and his client first approach will be a huge asset to Edelman Digital," said Stewart in a statement.
Edelman's digital practice across Europe and CIS now numbers more than 200 people, accounting for revenues of over $20m.