SEOUL—Edelman has appointed Sung Bin Jang as managing director of the firm’s Seoul office. He succeeds Charles Lankester (pictured), who is appointed global chair of the firm’s crisis practice and regional managing director of Asia Pacific’s corporate practice.
A native of Seoul, Jang has more than 20 years of experience in integrated marketing communications, media relations, issues management and public affairs. He was most recently executive VP and deputy managing director of Prain, the largest PR consultancy in Korea. He was also previously head of corporate relations for Visa.
He will be responsible for the direction and execution of client programs, new business development, overall quality control, financial management and staff development.
Lankester will take leadership of the global crisis practice while remaining in Asia Pacific as regional lead for the firm’s corporate practice. His new responsibilities will include developing the firm’s global risk and crisis management capability, including expanding the existing cross-border team, developing the client offering and growing the existing portfolio of clients and business.
Lankester has had previous management responsibility for Edelman’s China, Hong Kong and Taiwan operations. Most recently he was based in Korea, with responsibility for the North Asia region. He joined Edelman in 2005 when the firm acquired his risk management firm, Limehouse Partners. Prior to Limehouse, Lankester held senior executive positions in Weber Shandwick Worldwide in Asia and Europe.