CHICAGO—Edelman has formed an alliance with the NanoBusiness Development Group, a leading nanotechnology research and consulting firm, to increase awareness for the emerging technology. Edelman also announced a new initiative within its tech practice that will focus on providing communication services for nanotechnology companies and organizations surrounding advances in this growing field.
The firm is the second to announce a specialty practice focused on nanotech, following Brodeur Worldwide, which launched its own group last month.
Nanotechnology is an emerging science that enables the creation of functional materials, devices and systems through control of matter at the scale of atoms and molecules. The U. S. House of Representatives recently recognized nanotechnology’s potential by authorizing an investment of $2.36 billion over the next three years for research and development.
“Nanotechnology will benefit all aspects of business and society, from progress in medicine, to advances in energy, to achievements in engineering and manufacturing,” said Dr. Nathan Tinker, president of the NanoBusiness Development Group. “In the early stages of building any new technology category, the key is setting an agenda to communicate and educate the public on the advantages and opportunities. Edelman’s deep understanding of emerging technologies and work with early stage technology companies will help us communicate more effectively with our audiences and help nanotechnology-related businesses achieve their strategic goals.”
Partnering with the NBDG, the for-profit consulting arm of the NanoBusiness Alliance, Edelman will work toward developing awareness for this burgeoning sector. A key mission will be creating a broader understanding of the applications and potential of nanotechnology, so that the term becomes as commonly understood as other mainstream technology concepts.
“Nanotechnology is the next frontier in the advancement of technology. The money spent now on research and development will fuel future growth for the entire industry,” said Randolph Pitzer, senior vice president and deputy general manager at Edelman. “Edelman has a history of helping companies translate the jargon of laboratory innovation into the language of business. Through our partnership with the NBDG, we will be working together to build a strong community around this developing sector.”