BEIJING—Edelman has formed a partnership with the China International Public Relations Association to encourage professional development of communications and public relations professors in China. Edelman and CIPRA will work together to increase professors’ knowledge of social media and engagement to benefit their students and future public relations practitioners.
For the past three years, Edelman has convened more than 115 leading professors from across the Americas and Europe, with more than 50 practitioners who guide digital communications strategies within leading organizations, at its New Media Academic Summit, which provides attendees with tangible insights about social media and helps them identify the skills necessary for students to pursue a career in the communications industry.
According to Richard Edelman, president and chief executive officer, Edelman: “We have brought our client-experience to bear with the academic community in the U.S., Canada, and Europe to demonstrate how companies, organizations and media effectively engage their stakeholders through social media, and we now look forward to helping foster the next generation of talent at Chinese universities.”
The CIPRA partnership, a three-year agreement beginning in 2010, includes commitments from Edelman to introduce the latest trends, data and industry best practices relating to digital and social media to CIPRA’s academic members through a one-day annual forum or workshop, with participation from leading Edelman digital experts, Chinese bloggers and digital media experts, and faculty.
The firm will also underwrite the publishing of an academic journal comprised of the theses of CIPRA’s academic members; and work with CIPRA to keep its academic members abreast of the latest industry trends and data emanating from Edelman’s intellectual properties, including the annual Edelman Trust Barometer and goodpurpose studies.