NEW YORK—Edelman is partnering with security and risk management advisory firm The Chertoff Group on an alliance designed to help companies manage cyber threats and other risks.
As part of the alliance, Edelman will share its systematic approach to mitigate and manage communications around crisis and risk situations including data security and privacy incidents and communicate business value to position organizations for strategic growth.
The Chertoff Group will provide strategic business consulting, cyber security risk assessments and mitigation strategy. The combined offering will help companies make the necessary investments to monitor and manage real-world threats that, potentially, could disrupt business operations or damage a company’s brand and reputation.
“The principal risk many organizations face today is the failure to take proper steps to adequately identify potential threats and plan accordingly,” says Chad Sweet, CEO of The Chertoff Group. “Our goal is to help clients prevent a crisis from arising in the first place while taking the necessary steps that should an event occur, they are able to act promptly, communicate clearly with accurate information and maintain the trust of their stakeholders.”
The two firms will offer physical and cyber risk assessments; crisis-preparedness audits; detection, response and recovery plans and procedures; scenario planning and exercises; incident response protocols and planning; media training for spokespersons; and vendor risk management assessments.