NEW YORK—Armkel, an affiliate of Church & Dwight and Kelso & Company, has retained Edelman as its agency of record for its Trojan brand of condoms.
Trojan is America’s best-selling condom, with an 80-year herigate. Edelman will provide Trojan with a national program incorporating public relations into its holistic marketing approach, aimed at reinforcing the brand’s commitment to public health. The program will be led by Edelman’s New York consumer practice, in partnership with the New York health and diversity solutions practices.
“Edelman offered an outstanding capabilities and strategic program presentation,” said James A. Daniels, senior director of marketing for the Trojan brand. “The programs were on strategy, synergized and were supported by unique ideas with breakthrough value. The entire team demonstrated a genuine passion for advancing our important role in public health.”
The brand was previously represented by Publicis Dialog.