TORONTO—Edelman has taken a majority interest in Karyo Communications, one of Vancouver’s leading public relations firms. The partnership with Karyo supplements Edelman Canada’s existing Toronto and Montreal operations and will create a larger communications footprint for the firm across Canada.
The company will be known as Karyo Edelman, with a team of 25 led by Karyo principals Patti Schom-Moffatt and Paul Welsh. Clients include the Canadian Bioenergy, City Council of Vancouver, the Ethical Bean Coffee Company, IBM Global Work/Life Fund, QuestAir Technologies, and Radical Technologies and Telefilm Canada.
According to Charles Fremes, president and CEO of Edelman Canada, “This was a natural next step for us, as we have worked closely with Karyo for the past two years. Karyo has provided our clients with the best in class public relations counsel as well as award-winning integrated marketing and design capabilities.”
The Vancouver presence will be particularly valuable to Edelman’s global sports and Olympic practice in advance of the Vancouver 2010 Olympic and Paralympic Winter Games. It also means another gateway to Asia Pacific for the firm.
“We were attracted to Edelman because of its independence, dedication to creativity and client service,” says Schom-Moffatt. “In joining the world’s largest independent PR firm, we are providing our clients and employees access to Edelman’s global reach, expertise, thought leadership and intellectual capital.”