NEW YORK—Edelman has established the health ally development group, and hired expert Lee Lynch to lead the group. The move is a recognition of the growing need for companies to forge alliances that span the professional, not-for-profit and government sectors to bring about lasting health solutions, and will supplement the firm’s existing medical and professional alliances practice, part of medical education and publishing subsidiary BioScience Communications.
Lynch joins from Hill & Knowlton where she served as the deputy practice leader of the Washington health policy practice group. She will be responsible for building a group with the D.C.-based U.S. health policy and public affairs unit within Edelman’s global health practice.
According to Nancy Turett, president of Edelman’s global health practice, “The concept that business, not-for-profit organizations and associations can function separately is obsolete. When it comes to health and healthcare it’s all about partnership. With Lee now on board and the existing expertise and strong relationships of Kevin and other colleagues throughout the firm, we are going to be able to offer clients leading edge strategic counsel and service as they work to form those partnerships in the U.S.”
The new ally development group and the medical and professional alliances practice will help clients in the pharmaceutical, biotechnology, medical device, healthcare financing, patient safety, public health and association arenas establish and leverage strategic alliances and coalitions to reach policy and business objectives.
“Edelman was the first major agency to recognize the need for a dedicated ally, partnership and coalition development practice,” says Lynch. “Third parties — individuals and organizations who are by nature focused on advocacy, public awareness and professional development — have become the ‘fifth estate ’ in health. They offer enormous insight into issues and solutions that impact Edelman’s clients.”
Prior to joining Hill & Knowlton in November 2002, Lynch was vice president in Ogilvy PR’s health and medical practice.