Edelman to Handle Two Coca-Cola Brands in U.K.
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Edelman to Handle Two Coca-Cola Brands in U.K.

Coca-Cola has appointed Edelman U.K. to handle consumer PR work for brands including Disney Winnie the Pooh Roo Juice and Five Alive.

Paul Holmes

LONDON—Coca-Cola has appointed Edelman U.K. to handle consumer PR work for brands including Disney Winnie the Pooh Roo Juice and Five Alive. 

Launched in August 2002, Roo Juice is a range of nutritious and fun drinks specially formulated for young children. Five Alive, a unique five-fruit flavor blend juice drink was re-launched in October 2002 with a new look and new packaging.

Says Liz Lowe, brand PR manager for Coca-Cola Great Britain, “The team won the account on the strength of their creativity and proven experience in the FMCG sector.”

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