Edelman to Represent Laser Pioneer Coherent
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Edelman to Represent Laser Pioneer Coherent

Edelman has been selected as agency of record by Santa Clara, Calif.-based Coherent, a leader in laser-based technology. The account will be managed from Edelman’s Silicon Valley office, in Mountain View, Calif.

Paul Holmes

MOUNTAIN VIEW, CA—Edelman has been selected as agency of record by Santa Clara, Calif.-based Coherent, a leader in laser-based technology. The account will be managed from Edelman’s Silicon Valley office, in Mountain View, Calif.

“Coherent is considered a pioneer in the laser industry so it seemed like an ideal match to partner with Edelman, an innovator in public relations known for its proven communications strategies in technology,” said Peter Schuman, Coherent’s director of investor relations, who also leads global media relations for the company. 

“The Edelman team demonstrated not only an understanding of our markets but also an impressive multi-faceted approach, encompassing financial communications, global media relations and public affairs.”

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