LONDON—Weber Shandwick and Edelman were among the big agency winners in the International Public Relations Association 2006 Golden World Awards for Excellence in PR, which chose 21 category winners from 138 finalists out of 323 entries from 41 countries.
Weber Shandwick’s U.S., U.K., and China operations were among five winners submitted by the agency, including a “PR on a Shoestring” award for a pro bono campaign on behalf of charity War Child to raise awareness of the plight of thousands of children around the world affected by war. The firm launched a CD with tracks from leading bands that became the fastest selling online album of all time, and generated blanket media coverage.
Edelman four winners included programs from the U.S. and Italy, one in the advocacy and lobbying category for a public affairs campaign that led to the release of 408 Moroccans imprisoned in camps in the deserts of north Africa. Many had been held for more than 20 years and were internationally recognized as the world’s longest held prisoners of war.
Other agency winners included Apex Communications of Kenya, Buffalo Communications of the U.K., David Grossman & Associates of the U.S., European Communications Strategies of Belgium, Fishburn Hedges of the U.K., the U.K. office of Fleishman-Hillard, the Chinese and Taiwanese offices of GolinHarris, Harrison Cowley of the U.K., the U.K. and German offices of Hill & Knowlton, Llorente y Cuenca of Spain, Kaizo of the U.K. (two awards), the U.S. operations of Ketchum, Kinross & Render of the U.K., Strategic Objectives of Canada, and YA Corporation of Russia.
Polish PR agency Partner of Promotion won the Hill & Knowlton special award for the environment for a campaign on behalf of insulation company Rockwool to educate the Polish market about making buildings energy efficient.