SACRAMENTO—Edelman has been selected to handle the California Energy Commission’s public awareness and outreach campaign for the New Solar Homes Partnership. The three-year, $4.3 million dollar program is designed to encourage the addition of solar panels in new home construction across the State of California with particular focus on single family homes and affordable housing.
The Edelman California team, with offices in Sacramento, Los Angeles, San Francisco and Silicon Valley, will support the NSHP by developing a public awareness and marketing campaign to educate builders and home buyers about the value of photovoltaic systems and encourage builders and developers to incorporate high levels of energy efficiency and high-performing solar systems in their projects.
Subcontractors for the project include Barcellona for advertising; Fairbank Maslin Maullin & Associates for research; Housing California for affordable housing outreach; and Adi Liberman & Associates for environmental outreach.
“Our goal is to create a self-sustaining market of solar panels on new homes. As an added benefit, these new solar homes will be more energy efficient than other new homes so the homeowner will have even lower electricity bills,” says Energy Commission chairman Jackalyne Pfannenstiel. “Basically, consumers can generate electricity with the sun to offset their utility bills. Plus, any surplus solar-generated electricity is purchased by the utility. It’s a smart way to go.”
Governor Schwarzenegger’s California Solar Initiative was approved by the California Public Utilities Commission in January. The Energy Commission’s portion of the CSI, the NSHP, will provide incentives to builders and developers who install PV systems on new residential building construction and achieve a dramatic penetration of highly energy efficient, solar powered homes in California.