MIAMI — Edelman was named Global Agency of the Year by the Holmes Report in Miami last night, breaking Weber Shandwick's two-year stranglehold on the honour at the Global SABRE Awards.
Edelman's recognition was partly based on its continued growth (7.2% in 2015) as the world's largest PR firm, alongside a a run of superb campaigns — for such clients as REI, CVS Health, Chipotle and KFC — helping the firm take top spot on this year's Global Creative Index.
Edelman's offering, still the best-rounded in the world, also impressed — with the agency sustaining market-leading operations across North America, EMEA and Asia-Pacific, bolstered by excellent digital capabilities (including Digital Consultancy of the Year in Asia), a swathe of impressive acquisitions, adding up to broad strength across consumer, corporate, healthcare, public affairs, financial and technology.
The independent agency prevailed over a field of finalists that also included Cohn & Wolfe, Ketchum, Ogilvy PR and Weber Shandwick.
There were also Global Agencies of the Year awards handed out across specialist categories. Full analysis of all winners below:
Global PR Agencies of the Year 2016
Global PR Agency of the Year — Edelman
Consumer PR Agency of the Year — M Booth
Corporate PR Agency of the Year — Adfactors
Creative PR Agency of the Year — Prime
Digital Agency of the Year — Weber Shandwick
Healthcare Agency of the Year — Pegasus
Technology Agency of the Year — Brands2Life
Public Affairs Agency of the Year — SKDKnickerbocker
New Agency of the Year — Day One
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.