Edelman Wins SSA Global Technologies
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Edelman Wins SSA Global Technologies

SSA Global Technologies, a worldwide enterprise solutions and services provider, has chosen Edelman Public Relations Worldwide as its public relations agency of record.

Paul Holmes

CHICAGO—SSA Global Technologies, a worldwide enterprise solutions and services provider, has chosen Edelman Public Relations Worldwide as its public relations agency of record. Edelman’s Chicago office is leading the international account, with support from offices in London and Mexico City.

Since September 2001, Edelman has been working with SSA on media and analyst relations as well as other integrated marketing communication projects and corporate positioning initiatives. The firm Edelman played a key role in communicating SSA’s successful acquisition of the interBiz product group
from Computer Associates.

“The Edelman team made a monumental contribution toward the successful communication of our interBiz acquisition in April by securing extensive media coverage for us,” says Maria Diecidue, director of global marketing for SSA. “As a global company, we had to coordinate internal and external communication as a worldwide effort. The team assisted in the development of all communications to ensure consistency at light speed.
 
“Edelman’s experience with business-to-business communications in the enterprise resource planning and supply chain industry sectors is unmatched.”
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