ENCINO, CA—Edge Communications has launched EdgeWise, a new writing services venture. EdgeWise draws on the experience of senior writers and journalists to develop publishable content for businesses large and small.
EdgeWise will help organizations and professionals tell their stories and share their expertise by crafting messages for customers, prospects, employees, investors, senior management, consumers and the media. Writing services are offered on an ongoing retainer basis or per project, and can augment ongoing public relations and/or internal communications efforts, delivering everything from blog copy, white papers and eBooks to speeches, treatments and op-eds.
The EdgeWise team includes writers who have served with HarperCollins, the BBC, Disney/ABC Television Group, Golin Harris International, Wells Fargo, Fleishman-Hillard International and United Healthcare, whose work has been published in media outlets such as The Huffington Post , Associated Press , Variety, The New York Times, PC World, Nature and The Wine Spectator.
“Whatever the medium, quality writing is essential to carry the message,” says Ken Greenberg, EdgeWise principal. "Professional services industries like law, healthcare, personal finance and technology have an almost insatiable need for fresh, quality content, to compete for business in an age when people want a glimpse of a professional's expertise before signing on the dotted line."
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